The Book
Alliance Brand not only provides an excellent background to partnering and alliances, it also shows you how to achieve the critical success factors for winning with alliances and gives you the maps, models and tools needed for success. These maps, models and tools also underpin the services delivery of Alliantist.
Mark Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. You dont have to take our word for it, review some of the endorsements, or go ahead and buy it now.
Contents
Part I - Using Alliances To Create Value
How Value And Advantage Affect Firm Activities - Understanding Alliances - Forces Driving For Alliances - What Winning Alliances Look Like - Forces Challenging Alliance Success - Alliance Brand
Part II - Having A Capability To Partner
Clarity On Strategy And Direction - Clarity On Core Competences - Ability To Make Effective Strategic Choices - Attractiveness Of Assets - Ability To Collaborate Internally And Externally - Ability To Govern Effectively And Manage Complex Relationships - Effectiveness Of Alliance Infrastructure
Part III - Winning With Alliances
Phase 1: Pre-Alliance - Phase 2: Pre-Partner - Phase 3: With-Partner Planning - Phase 4: Alliance Launch - Phase 5: With-Partner Delivery - Phase 6: Alliance Reviews - The Journey To Alliance Brand And Winning Alliances