ALLIANTIST

Mark Darby

Founder & Principal

Mark has led ALLIANTIST since its launch in mid 2005. Prior to ALLIANTIST Mark ran the UK extended enterprise consulting activity for Deloitte, and before that designed and built Reuters first global alliance programme. He was also instrumental at The Rank Group over eight years with its alliances, strategic sourcing and supplier relationship management activity. Having operated for over twenty years across the value chain as advisor, supplier, customer and partner in working with global and international organisations like HP, Deloitte, Reuters, Cisco, IBM, Siebel, Fujitsu, The Rank Group, BT, the UK Public Sector and many small and medium size enterprises, Mark is well placed to share his experience and make a real difference quickly.

Mark is the author of ALLIANCE BRAND: Fulfilling the Promise of Partnering, the book that demonstrates how to get a positive reputation and results from alliances. Mark also has an MBA from the University of Reading where he carried out extensive research on alliances, and, he is a contributing author to the Strategic Direction module of the Henley Management College MBA.

He is an active participant in IACCM, one of the leading bodies focusing on the theme of commitment management (www.iaccm.com) and trading relationship development . Mark also contributes to ASAP, the Association of Strategic Alliance Professionals (www.strategic-alliances.org) Mark is also a regular speaker on partnering and alliances and has been published in a number of business journals.