Alliance Brand Index
Organisations with leading alliance brands will stand out from the crowd but there are not many and partnering opportunities to work with them are limited. However organisations without any form of alliance brand are not going to actively promote their weaknesses so sorting the good partners from the bad can take precious time yet is essential for success. Growing forces such as the increasing transparency required for reporting and compliance on alliance activity will also aid partner identification and selection in the future. However that still means trawling far and wide in the first instance.
The principles expressed within the Alliance Brand book will help the organisation and its partners raise the bar on performance and in the future a new transparent model of alliance performers will also emerge; we call it the Alliance Brand Index.
Alliance Brand Index is similar in approach to other well recognised league tables and indices such as BusinessWeek/Interbrand’s Global Brand Scorecard, and the Harris-Fombrun Reputation Quotient™. It will help alliance brands improve their value and marketability even further and enhance their reputation to an even wider audience of potentially interested parties.
If your organisation wishes to participate in the Alliance Brand Index please complete the Alliance Brand Quick Test and then contact Mark Darby