Chief Executive
Mark Darby is the Founder and Principal of Alliantist. He is also acting Chief Executive whilst the business accelerates through its next stage of growth and leads on the sales & marketing activity too. Mark is a recognised Thought Leader and the author of the leading book on partnering, Alliance Brand.
Known for his 'can-do' attitude and passionate about helping others succeed Mark does everything with a positive intent. He is often described as being constructively controversial and takes great pride in making a difference. His ideas and innovations are making a great contribution for many individuals and organisations in the public, private and not for profit sectors.
Most of Mark's time is spent on Alliantist. But when he is not thinking about changing the world he is father to two young children and married to Paula who also works in the business. Learn more about Mark, his background and the social entrepreneuring aspirations on his personal website.

